An introduction to the history of advertising

History[ edit ] The announcement of iMac in was a source of controversy and anticipation among commentators, Mac fans, and detractors.

An introduction to the history of advertising

What the wall art was used for, and at what point it crossed from artistic display to marketing for a business is an interesting question. During the time of the ancient Egyptians the government was using images carved into stones to post the laws and regulations of the land.

This carving into stones may, in a way, have been the oldest form of outdoor advertising. The modern-day billboard advertising approach can trace its roots to lithography, which was an invention of the late s. The genius of this invention is that it made it possible to mass produce as many posters and announcements as a business needed.

There was one major limitation to the outdoor billboards being produced at the time, and that was the quality of the posters; they did not stand up when exposed to the elements for prolonged periods of time.

The circuses were one of the first businesses to profit from this new form of mass marketing, and so outdoor advertising underwent a major innovation which brought us the modern billboard advertising that we know today. The earliest use of the billboard by the circuses dates back to Prior to the invention of lithography, billboard copy could only be produced on a very small scale which made it significantly less effective as a marketing tool than it is today.

An Industry is Formed Fifty years ago Lyndon Johnson introduced the Highway Beautification Act aimed at ensuring there were not too many billboards on US highways detracting from the natural beauty of the Country. Ironically within the same Act it provided for the screening of junkyards from specified highways with of all things billboards.

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It did not apply to every highway but its aim was to limit billboards to commercial and industrial locations. There were compensation provisions for owners of existing boards but the penalty for States not taking control within their boundaries was the loss of revenue from the highway budget from Federal Government.

They were in essence just large posters attached to a permanent fixture such as a building. Billboards were placed at the sides of roads to capture the attention of passing motorists.

As the speed of the motor car increased with its development, billboards needed to be larger. The billboards needed to be larger so as to give the passing motorist enough time to take in the advertisement.

An introduction to the history of advertising

The largest standard-size billboard that is now used on highways and major arterials is the Bulletin which is 14 feet x 48 feet in size.

On the assumption that you have already found out how to rent billboard space or how to rent a billboard sign, there are two other key factors that need to be considered.

Firstly you want your billboard advertising to be seen by as many people as possible; the number of in-market impressions is vital to a successful advertising campaign. Secondly you need to consider the advertisement itself.

It needs to attract attention and be clearly visible from a distance.Sep 15,  · In the U.S., far-reaching advertising trends were established in the cultural and economic environment of the s.

Sep 15,  · Want more Access, Content & Connections? We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. History. The announcement of iMac in was a source of controversy and anticipation among commentators, Mac fans, and detractors. Opinions were divided over Apple's drastic changes to the Macintosh hardware. In what would be one of the great marketing disasters of automotive history, Ford Motor grupobittia.comuces the Edsel. Vance Packard's "The Hidden Persuaders," a potent attack on advertising, is published.

Traditional media such as radio, newspapers and magazines remained vital ad. Physiology is the study of normal function within living creatures. It is a sub-section of biology, covering a range of topics that include organs, anatomy, cells, biological compounds, and how.

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The SPAM ® Brand sells its one billionth can. Billboards are some of the oldest forms of advertising still in existence. The History of Billboard Advertising attests to the overwhelmingly simple, yet effective reach as an advertising medium.

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